Purple’s solution allows businesses to monitor their physical spaces and actively promote their brand, while providing valuable insights into customer behavior within venues.
With over 20 million users across 125 countries, Purple works with a range of brands and venues, including Legoland, Jaguar, United Wireless Arena, City of York, TUI, Centurylink, Outback Steakhouse, Pizza Express, British Land, Merlin Entertainments Group and the Indiana Pacers.
It has a global agreement in place with Westcon Comstor, in addition to an active reseller base of over 1,200 in 102 countries. Purple employs over 100 full time staff and currently has offices in the UK, US, Spain, Australia, Singapore and Chile, with more offices planned.
Purple is experiencing growth in multiple sectors, including hospitality, where people have time to spend online; in retail, where footfall tracking is essential; in healthcare, offering transparency around service and communication; and in entire cities moving towards the Internet of Things.
Purple divides its offering into two specific segments; WiFi Solutions and Location Services. Free and Enhanced licenses are available for both WiFi Solutions and Location Services.