What is driving the Mobility as a Service revolution?
The needs of modern society are changing the use of contemporary transport solutions in cities around the world. Transport is a derived demand and reflects social needs and changes such as: more flexible working patterns; more individualistic living patterns; an ageing society; increases in urbanisation; services that reflect personal ambitions; and the desire for clean and sustainable urban environments.
Mobility as a Service (MaaS) is about transitioning mobility from being an “owned” concept via private cars, cycles, etc to an “obtained service” concept to meet transitory demands via ridesharing, car sharing, cycle hire, public transport, etc. Our big idea is that too much focus in the mobility industry has been made around Open Data, not Open Source. The time is ripe, to disrupt the proprietary disrupters.
Personal, routine travel in the meshed society must mean Mobility as a Service.
How can we apply the insights of the meshed society to routine travel, to personal mobility? What should personal mobility look like in the meshed society? It should be connected, leaving the individual in control. There should be as few “approval” steps as possible, such as payment or booking. It should also enable cross-selling across modes that promote ‘multi-modality’ lifestyles, such as new initiatives launched in Hannover.
The act of mobility should not result in an act of ongoing travel management – data or advice is not enough. More than just planning, or reference, or booking, mobility needs to be an end-to-end service initiated directly by the individual. In a meshed society, personal routine travel must mean Mobility as a Service (MaaS).
MaaS in the meshed society means integrated, multi-modal, dynamically rerouting systems converging in the service of the individual.
There are already many modes of transportation, but they are often disconnected. Delivering MaaS means connecting many different modes of transport to operate as if they were one and mediating engagement with them as if they were controlled by the servant of each individual.
The next evolution of the transport system is not dependent upon a new transport mode, but rather the integration of all existing modes and the capability to more rapidly absorb new modes, as they emerge.
This is the problem space we intend to address. We will succeed if we can catalyse and sustain at least one project (and preferably more) that delivers a new MaaS system sustainably for the benefit of a group of citizens.
The Mobility as a Service platform revolution has begun, in Germany and Finland
Every day the opportunity for TravelSpirit grows and grows. Developments in Germany have created new MaaS apps, such as Qixxit and Moovel. Led by Finland, a MaaS alliance has been formed, that is gathering momentum, having launched the worlds first Mobility as a Service operator. New MaaS alliances are forming to position themselves around this lucrative future market.
New ambitions for the North of England will drive further innovations for Mobility as a Service.
In the Spending Review, chancellor George Osborne announced he would provide £150m to support the delivery of smart and integrated ticketing across local transport and rail services in the North.
A ‘Northern Oyster Card’ for public transport is already central to plans to integrate travel across Greater Manchester but one Manchester Airport boss believes flights could also be included in the scheme. Passengers could soon be catching a train, bus and a PLANE – all on one ‘superticket’. Read more in this article.
Globally, ABI Research have now assessed Mobility as a Service revenues will exceed $1 Trillion by 2030. Click here for more information.
Read more about what TravelSpirit is going to do for Mobility as a Service